Perceptions of Sugar Substitutes in Social Media

lf reports

There are thousands of sugar free products on the market today, and consumers are more empowered than ever to research specific ingredients, form their own opinions about those ingredients and share those opinions with their networks in order to influence purchase decisions.

Perceptions of Sugar Substitutes in Social Media outlines trends in conversations related to specific sugar substitutes—sucralose, aspartame, stevia and sugar alcohols—as well as general conversations and perceptions related to sugar free products.

We aimed to answer the following questions:

Who will benefit from this research?

Meet the Research Team

Lesley Smith

Research Lead

Allie Siarto

Research Lead

Jeff Siarto

Design, Data Viz and Production