So, after months of research and pro con lists, you’ve finally signed the contract with the best monitoring tool money can buy. You have the dashboard set up and ready to go, only to find that the data’s not helpful. In fact, it’s downright awful—irrelevant posts, spammy content and zero context. And that tag cloud? Not so insightful after all.
Now What?
No matter the tool, we’ll make your social media data more reliable (way more reliable).
Just how are you going to do that?
Our services are broken down into three main pillars:
Social Media Monitoring and Engagement
Even the best tools waste your time by making you sift through irrelevant posts. Unfortunately, we just can’t automate everything. Intelligent human analysis is still necessary to close the gaps, monitor trends and flag relevant alerts and opportunities for response (plus we have a handy brand dashboard that allows you to track which posts still require follow-up based on priority).
We put our clients at ease by providing them with accurate, timely information about their brands online. Relax—you’ve finally found the help you need.
Contact us to request a quote.
Social Media Insights
So, you’ve got a great big pile of conversation data in front of you. Valuable, right? Nope. Data without interpretation is useless. A “clip-book” with 10,000 articles means nothing if you don’t know the context around those articles. So here’s what we do:
- We set up an inclusive keyword search using your monitoring tool du jour.
- We export the conversation data into our own system, Levee.
- Our analysts tag a statistically representative data set for context, sentiment, visibility and key messages.
- We use this new, context-rich data to build relevant, actionable reports.
Contact us to request a quote.
Unbiased Program Measurement
Everyone approaches measurement differently, depending on their programming, but this we know for sure:
- Measurement without goals is a waste of time.
- You must know what you’re measuring against (Benchmark report? Competitors?).
- Measurement should be an unbiased as possible.
We’ll guide you through the process to set relevant goals and create measurement points that matter to your program.
Contact us to request a quote.
All reporting is delivered through Levee, our customized social media dashboard.
