Study: Social Perceptions of High Fructose Corn Syrup

Press Release

Study shows perceptions around high fructose corn syrup in social and online mainstream media

East Lansing, Michigan – November 27, 2012 – Loudpixel, a social media research company, has released a new study examining social media perceptions around high fructose corn syrup (HFCS).

Researchers examined social media posts across Twitter, blogs, comments, videos, Facebook, forums and mainstream news to determine overall sentiment and specific conversation drivers related to the use, safety and general opinions of HFCS. The team examined perceptions around the most discussed potential side effects of the ingredient, including weight gain, diabetes, heart disease, cancer and others. Researchers also examined sentiment around the most discussed food and beverage categories and around specific brands including Heinz, Oreo, Smuckers and others.

Earlier this year, Loudpixel conducted a similar study around social perceptions related to sugar substitutes.

“After pulling together our research results related to perceptions around sugar substitutes, high fructose corn syrup was the natural next step in our research,” says Allie Siarto, co-founder and Director of Analytics at Loudpixel, “There are more social media conversations taking place about HFCS than about any single sugar substitute, so it’s clearly a topic that people are passionate about.”

The full report can be downloaded at

Quick Facts: Sample of Study Findings

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About Loudpixel

Loudpixel is a social media research and measurement company based out of East Lansing, Michigan. Learn more at


For specific facts, figures and questions, please contact:

Allie Siarto
allie (at)