Loudpixel Hangout: Connecting Social to our Wallets
Using social data to target consumers is nothing new, but how do you feel about syncing your finances to your social media accounts? That’s the latest push from American Express, and they’re hoping you’ll buy into it. In our latest Hangout, the Loudpixel team discusses the pros and cons of the Link, Like, Love program from AMEX which links your social accounts and credit cards to give you targeted deals.
Articles of Note:
- Social Media ROI Arrives (Digiday.com)
- How AMEX Grows its Massive Social Media Presence (Mashable.com)